Introduction and sustainability

The company Crowdselling is founded by Lukas Van Orshoven and Nelly Verbestel as an all-in-one fundraising platform for clubs and schools. It can start a ready-made webshop with products from local suppliers. It can boost the revenue with a scoreboard, home delivery, personalised mail and more.

Innovation

How will buyer-seller relationships unfold in the future? New distribution channels are needed in today’s world, where creating and publishing content is an option for everyone, but selling products remains a challenge. As more up-and-coming content creators appear, the problem becomes more serious for non-for-profit organisations where Crowdselling has the solution with their free webshop.

Landscape

Crowdselling is an online supporting platform for non-for-profits. As consumers now place greater value on sustainable online shops and products, then it was advisable to make their own webshop a shade greener as well. After all, such measures not only protect the environment, but also provide for additional revenue and higher profits.

Values and standards

It’s clear that society needs new distribution channels which support new types of relations with the rights holders – including modern payment and copyright verification methods. It’s critically important for these distribution channels of non-for-profit organisations to protect the interests of all people involved, from the initial content creators to the consumers.

Scalability and resilience

The fundraising platform Crowdselling of Aalst has taken over the Woebel platform of Antwerp in 2020. Woebel and Crowdselling both originated in 2018 as a tool to organize sales campaigns for non-for-profits. Woebel has since focused on associations and schools that include sales of wafels online.

https://www.nieuwsblad.be/cnt/dmf20200916_93755355