INTRODUCTION

“Little Rocks” is an ecological brand active since 2013 technically based in Athens, Greece, although operating online, both in Greece and in Europe.  The eco-brand was founded by Petroula Krigkou, illustrator, thanks to a detailed desire: to create something new and unusual, yet competitive in the local clothing industry, also working around the following keywords: reduce, reuse, recycle. Petroula, along with her sister Mari and their partners Dimitri and Reamonn, founded a renewed and “traditional” family business.

INNOVATION AND SUSTAINABILITY

The products (mostly bags, clothes, accessories) are made from recycled or “upcycled” materials. The aim was to work with recycled resources but also to create unique and customizable design, taking advantage from the online resources and channels for promotion and local distribution. Each cloth is therefore unique, made with organic cotton, tensel or bamboo. 

A big step forward for this small family business was to join a wider network for a sustainable garment production: Fair Wear Foundation, a no profit organization founded in 1999 when the FNV, a Dutch trade union, and the Clean Clothes Campaign, an advocacy group for garment workers, got together to improve labour conditions in the garment industry. Starting with pilot projects at four Dutch companies, this small partnership eventually grew into what is now Fair Wear Foundation, which gathers and collaborates with more than 130 eco-brands worldwide, Little Rocks included.